Recent research commissioned by the National Hair Council has brought important and new insight on the relationship women have to their hair care professional on the subject of hair growth disorders.
Overall, 71% of women have experienced a form of hair loss at some time in their life.
- 83% feel that it has influenced their confidence,
- 71% feel that it has affected their socialising,
- 57% feel that it has affected their work,
- 85% feel that it has affected their attractiveness.
More specifically, 78% of women feel that their life is generally more stressful than five years ago:
- 89% feel that this has an impact on their hair’s physical appearance.
- 30% briefly spoke to their hairdresser about temporary cosmetic solutions,
- 34% turned to a friend or family member to talk about their emotional frustration,
- 46% suffered in silence.
Cosmetic professionals come into contact with hair growth disorders on a regular basis, and because of this, you have a chance and an obligation to help and give sound advice.
Providing help and sound advice for your client means starting a dialogue based on factual information – but what is the best way to conduct the delicate conversation about hair growth disorders?
The L.Q.A. Approach is a simple 3-step method to help you engage and advise your clients concerned about symptoms of hair thinning and hair loss.
Step 1: ‘L’ is for Listening
An effective consultation/conversation is made up of 20% talking and 80% listening.
1. If you know that hair loss and hair thinning is a troubling issue for your client, take the initiative and guide the conversation in this direction – then listen to his/her concerns.
2. Keep in mind that your client’s hair loss situation is an opportunity for you to go above and beyond to help. This can create a lasting, tight bond of trust.
Step 2: ‘Q’ is for Questioning
By asking the right questions, you can help your client open up and become more comfortable when talking about his/her hair loss concerns.
1. Don’t directly ask about certain problem areas that you might think are the reason for concern, even if the symptoms are quite obvious.
2. Rather, try to ask open-ended questions, such as:
• “What is it about your hair that makes you unhappy?”
• “Have you noticed any changes in your hair recently?”
Step 3: ‘A’ is for Advising
Once your client opens up about his/her hair thinning and/or hair loss problem, reassure that they are certainly not alone.
1. Advise this person that they actually can take effective action against hair loss conditions.
2. Tell them about the National Hair Council’s Official Website at www.nationalhaircouncil.org. Here they can get further information about the types and causes of hair loss, as well as understand the mechanism for normal, healthy hair growth – namely, the all-important Hair Growth Cycle.
3. Inform that no matter the type or cause of hair loss, the Hair Growth Cycle is always negatively affected.
4. Advise that there are certain supplement products available at the local pharmacy, which are scientifically proven to help support and normalise the Hair Growth Cycle.
Get the Hair Loss Facts
Knowledge about the facts enables you to ask the right questions, which will help you get the right answers.
Learn the facts and become more familiar with hair loss as a condition. Read more
Knowledge enables you to read and become critical about information relating to hair growth disorders.
With thought-provoking discussions, media interviews with experts and case studies, we bring you the most relevant information about hair loss, so that you can start talking and bring the conversation about hair loss and hair thinning out in the open and public eye.
Knowledge allows you to take control of your situation.
Learn how to take effective action and improve your hair growth issue by following a few simple steps.